Allison Vitella & Charles Way understand that luxury real estate requires more than exposure—it demands strategic presentation, sophisticated storytelling, and global reach.
Through Howard Hanna Rand Realty's Luxury Division and Luxury Portfolio International®, we elevate exceptional homes to an audience of affluent buyers worldwide.
Why Luxury Sellers Choose Ally & Charles
Luxury homes require a different approach. Our clients benefit from:
- Strategic luxury pricing expertise
- Concierge-level service
- Custom property branding
- Professional photography & videography
- Targeted digital advertising
- International exposure
- Access to Luxury Portfolio International
- Personalized marketing plans tailored to each property
Global Exposure Through Luxury Portfolio International®
Luxury Portfolio International is one of the world's largest networks of luxury real estate. Your property gains exposure across prestigious media and luxury real estate platforms including:
"Your home isn't marketed locally—it is showcased globally."
Our Luxury Marketing Process
Presentation
Professional photography, videography, aerial imagery, floor plans, staging consultation, and custom property collateral.
Promotion
Targeted digital campaigns, social media advertising, retargeting, luxury lifestyle audience targeting, and premium online placement.
Exposure
Placement across Luxury Portfolio International and a curated network of luxury real estate websites reaching affluent buyers around the globe.
Results
Strategic follow-up, detailed reporting, buyer qualification, private showings, and expert negotiation.
Luxury Marketing Tiers
Every luxury listing receives a customized marketing strategy. As your home's value increases, Howard Hanna Rand Realty provides additional luxury marketing resources designed to expand exposure and elevate presentation.
- Luxury Portfolio International placement
- Global syndication network
- 10-Day Digital Marketing Boost
- Luxury listing collateral package
- 10 Luxury Portfolio magazine subscriptions
- Luxury lifestyle targeted advertising
- Retargeting banner campaigns
Everything in Tier 1 Plus:
- $400 marketing contribution
- Featured Howard Hanna social spotlight
- Expanded digital advertising
- Enhanced property storytelling opportunities
- Premium brochure and flyer options
Everything in Tier 2 Plus:
- $600 marketing contribution
- Luxury marketing consultation
- Personalized Luxury Portfolio introduction letter
- Signature digital advertising campaigns
- Premium media placements
- Targeted luxury audience outreach
- Campaign reporting and analytics
Everything in Tier 3 Plus:
- $750 marketing contribution
- Premium newsletter placement
- Priority Luxury Portfolio submissions
- Elite Luxury Portfolio campaign options
- Enhanced national exposure
- Expanded luxury buyer outreach
- Luxe Tour™ video opportunities